Dentists today are facing some serious challenges. According to the American Dental Association, the top issues include staff shortages, difficulties with recruitment and retention (60.2%), low insurance reimbursements and claim denials (50.3%), and increasing overhead costs (21.5%). The bottom line? Revenue is down, costs are up, good employees are hard to find, and debt is at an all-time high.
With all of this weighing on you, it can feel overwhelming trying to keep your practice afloat, let alone grow it. The pressure from rising expenses and declining revenues can make it seem like there’s no clear path forward, leaving you stuck in a cycle of frustration and burnout.
But there is a way out. The Business in Dentistry Program offers a strategic, big-picture view of the dental industry—without focusing on accounting, tax planning, or sales tactics. Instead, it helps you navigate the macro environment to uncover hidden opportunities for revenue growth and fulfillment in your practice.

Build a Foundation of Core Values
A successful practice isn't just about effective treatment of teeth. Core values are the backbone of a strong & profitable practice, a unified team with a shared vision, and clear communication that resolves (or prevents) conflict.

Overcome the HR Crisis
A recent survey from the Alberta Dental Association found that 78% of dental practices struggle to hire suitable employees.
Learn how to effectively advertise, recruit, and retain a team you enjoy - even in today's challenging job market.

Attract Loyal Patients with a Personal Brand
Nameless and faceless corporate dental factories with multi-million dollar marketing budgets have turned dental treatment into a commodity. Focus shifted to cheapest fees instead of best care with a doctor they know and trust.
Building a personal brand is the counter punch - not as a marketing plan - but a method of leveraging your uniqueness to attract loyal patients.

Self-Care is a Business Investment
A practice cannot maximize it's profit unless the doctor is operating peak potential. But, the practice of dentistry is a hazard - we all know a colleague with chronic pain in their neck, back, shoulder, hip, or wrist because of their work.
To maximize productivity we need simple but effective strategies for physical longevity and personal health so that we can achieve peak performance.

Integrate Artificial Intelligence in Practice
Artificial Intelligence promises to revolutionize every facet of life - including dental practice. But where do we start and what can we do?
As the Founder and CEO OraQ - a leading AI treatment planing and patient management platform - Dr Khanna offers a road map with insider perspective on the risks, benefits, opportunities, and practical guidelines for integrating AI in dental practice

How to Increase Revenue by 30%
We all want to boost our revenue and grow practice profitability. But for most of us "sales" is a dirty word with uncomfortable feelings of unethical treatment recommendations.
Instead of pressure tactics and gimmicky tricks, learn a system based on convenience (not longer hours) to increase patient acceptance rates for the treatment you truly believe will improve your patient's oral health.

Dealing with DSO's
Corporate Dentistry has forever changed how practices are bought and sold. Practices valuations are now based on EBDA multipliers.
Instead of cash transactions, practices purchases often require payment in corporate stock.
Before you sell a practice, learn an HBS insider's perspective on how to evaluate a corporate business model, joint venture capital firms, and independently assess the value of corporate stock prices.
